Analytics and maths. Projecting. Forecasts. Tony Bloom is exceptional in four categories. There are four factors that have combined to make Bloom the Premier League Profit & Sustainability Rules king and Brighton & Hove Albion the dominant team in the summer transfer window of 2024. The Seagulls broke their record high spending in a single window and smashed it, becoming them the largest net spenders in Europe. They are not in danger of breaking PSR despite their £193 million spending binge. However, it’s the calibre of players they have added to the Amex that truly grabs attention, not the money.
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