Will the Texas Longhorns, Oklahoma Sooners, and Iowa State Cyclones compete in the Allstate 12 Conference rather than the Big 12 in 2024?

According to a recent rumor, major football teams such as the Texas Longhorns and Oklahoma Sooners may not play in the Big 12 as scheduled next season, but rather in the Allstate 12.

 

The Big 12 is one of collegiate sports’ famed Power Five leagues. In a period of massive upheaval in sports and long-standing conferences, the Big 12 has been able to attract institutions rather than lose them.

 

In the last two years, the conference has been able to entice notable programs such as the Colorado Buffaloes, Arizona Wildcats, and Utah Utes. The purpose of expanding, like the Big Ten and SEC have done over the last decade, is to provide value to the conference and increase revenue for its member colleges’ cophers.

 

In addition to big TV deals with major networks, it appears that the conference has some additional plans in place to get the Texas Longhorns, Oklahoma Sooners, and other schools some extra money in the coming years.

 

According to Action Network writer Brett McMurphy, “the Big 12 Conference and Allstate are in discussions about selling the league’s naming rights to the insurance giant.” If the agreement is reached, the league’s various schools will compete in the Allstate 12 Conference in 2024 and beyond.

 

The search of additional money does not, however, end there. On Thursday, Front Office Sports writer Amanda Christovich stated on X, formerly Twitter, that the Big 12 is “considering a private equity deal with CVC Capital Partners.” CVC is a huge equity and investment corporation with approximately 450,000 workers worldwide.

 

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