Red Bull purchases stake in Leeds United, set to be shirt sponsor next season
Global soft drinks giant Red Bull has struck a deal to purchase a mi
nority stake in Leeds United — and will sponsor the English club’s shirts next season.The multi-national, which controls a large stable of football teams worldwide alongside its powerful Formula One operation, is set to seal an investment which will see it join Leeds’ existing ownership group.
United are run by 49ers Enterprises, the private equity arm of the San Francisco 49ers NFL franchise which arrived at Elland Road as minority shareholder in 2018 before purchasing 100 per cent control from Andrea Radrizzani last summer.
The 49ers’ fund is made up of numerous parties and individuals, with the 49ers themselves in overall charge and others committed to differing levels financially.
Earlier this month it was revealed that Hollywood actor Will Ferrell was the latest high-profile figure to add his name to the list of Elland Road investors.
Sources who spoke to The Athletic on condition of anonymity said talks between 49ers Me my and Red Bull had been on-going for some time and were poised to close successfully, resulting in the firm securing a stake in United.
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