The University of Louisville Athletics, in collaboration with 502Circle, the official Name, Image, and Likeness (NIL) Collective of the Louisville Cardinals, announces its latest project targeted at increasing opportunities for student-athletes.

502Circle is beginning on an ambitious campaign to grow its membership base to over 2,500 people, expanding its mission to increase the effect of NIL on Louisville Athletics. A pioneering matching program is at the heart of this strategic push: Glow Brands will generously match up to $1 million in new membership revenue.

“We’re extremely grateful to Glow Brands and 502Circle for their collaboration on this NIL membership match campaign,” Director of Athletics Josh Heird stated. “This level of dedication to helping our student-athletes continues to make the University of Louisville a leading destination.

“We’re extremely grateful to Glow Brands and 502Circle for collaborating on this NIL membership match campaign,” stated Director of Athletics Josh Heird. “This level of dedication to our student-athletes keeps the University of Louisville a top destination for the greatest talent in the country. Our goal is to maintain positive momentum around UofL Athletics. With your aid, we can push all of our programs to new heights.”

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Rick Kueber, Co-Founder and CEO of Glow Brands, stressed the importance of this effort, saying, “Louisville Athletics has a particular place in our city’s heart. We hope to cement our place as one of the nation’s top athletic programs by matching contributions up to $1,000,000 and relying on the steadfast support of our fan base.”

This statement follows the recent selection of Pat Kelsey as Louisville’s next men’s basketball coach on March 29th. Furman and Kueber are excited about the new chapter for Louisville Athletics, believing that strong NIL support will fuel the department’s future success.

“We hope these matching funds are quickly utilized,” Furman and Kueber said in closing.

By Fafa T

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